Keep it simple silly....!

Have you ever heard of the term Brand Engagement? If you have then skip the following sentence, it is for those who have not heard of the term. Brand engagement is the degree to which you recognize or connect with an item or a entity. It can be a place, an object, a person or even an animal (remember how Octopus Paul kept you engaged during the FIFA world cup). These days marketing techniques have changed a lot, there used to be a time when there was one or two mediums of mass communication. The numbers have changed and so are the strategies. Companies riding big on foreign capital have started spending huge piles of Money on mass advertising. But the funda behind the complete package remains only one - KISS. Do not get me wrong here and let me define it to you - It is Keep It Short and Simple (KISS). you must have hammered a nail, the more sharp the tip of the nail is the more easy it goes in. The point that I want to specify here is that the most important thing to understand is what is the single most important message that you want to convey in your brand campaign. Take for example the recently launched 3G campaigns by the leading telecom providers in India. They all had strong message to transmit and it was Speed. They used several concepts to transmit this simple message. Vodafone used its superhit Zoo Zooos, Idea came up with a new 'What an Idea 3G' instead of the popular - 'What and Idea Sir Jee'.

The fact the more you keep your message simple and clear the more chances are it to be perceived by the masses. Simplicity is the best policy, as far as conveying a strong message is concerned. Make sure that what ever you are trying to convey reaches the masses easily and in the most digestible form. The days are gone when the advertisement carried the complete detailing of the product, consumers have become smart so the campaign has to be smart. Maruti's latest campaign highlighting its fuel efficiency is another success story. Keeping it simple definitely helps, try implementing it in your personal life as well, it works equally well.

Back....!

Finally i found my lost Love....We have been detached for a long period now and I guess it was time that I write a new post at my blog. So, things have changed a lot from the last time we met. Life has become more fast, people have become more mean, the real meaning of living has lost in the shadows once again. To be very honest, an I will try to be humble here, I have been loaded with work for the last year or so. Got a new responsibility to handle certain things at Pearson, been traveling a lot. I dnt know why but I really do not enjoy traveling as much. May be I become homesick or I mean I do not know....So I am here till the next time I disappear...:P

Portugal Knocked out, Spain through to the Last 8

Yet another lack lustrous performance by Chritiano Ronaldo and Portuguese dreams were shattered, as Spain clinched a good encounter that just saw one Goal being scored by Spain. The match in itself was hyped much beyond expectations. Some football fans even claimed that it was way too early for both teams to meet before quarter finals. This was mainly because both the teams have a great fan following all across the world. Moreover, stars like Christiano Ronaldo and David Villa increased the excitement several folds. The game kicked off in style with both teams eager to score a goal and stay in the hunt for the cup. In the first half, despite numerous attacks by both the teams the first half went goal-less.

Portuguese were more keen in defending rather than attacking and were able to save goals thanks to their strong defending efforts. The Second half started with no difference. However it was in the 63rd Minute that David Villa attack finally earned the goal for Spain. The Portuguese were not able to score further and the game ended as one nil to Spain. The Euro Cup winners are playing consistently well and are looking the main contenders to lift the trophy. Spain’s next clash will be against Paraguay and are looking the favorites to reach the Semis.

Review: Tum Mile

Even though the rushes were not that convincing but the music of Emraan hashmi starrer Tum Mile is already topping the charts. The movie was released on 13th of November. It can be a mere coincidence that two major movies (Tum Mile and 2012) made on disasters were released on Friday the 13th, which is considered as a token of Bad Luck.. The movie however was a treat for the eyes. I have always seen Emraan as a good actor with his skills being overshadowed by his image. This time around he proves that he can not be ignored as a mere Serial kisser and has a lot to admire. Tum Mile starts of as a normal story like every Bhatt movie does. The storyline however is new and unique. The Script is loose at times but the great music and the chemistry of Soha and Emraan leaves you thrilled. The Music really is the unique selling point of Tum Mile. Kunal Deshmukh has really matured as a filmmaker. This can serve as a milestone in his carrier. He has come a long way after Jannat. Pritam’s music has always been sensational and this time around he is even more magical. All in all the Tum Mile is a must watch if you are a youngster. It certainly adds one more feather in the hat of the Bhatts who are the experts as far as love stories in Indian film industry are concerned.

Indian Out of T20 WC

You can not have all the things all the times, Specially when they are Priceless. The Statement turned out apt for the defending champions of the World Cup T20 who were thrashed by England in a Do or Die game at the Oval. This was a must win game for India, who were earlier beaten by the West Indies in their first encounter of the Super Eights. The match started with packed crowds with both England and India charged up for the Big day. India who were fielding first bowled quite well in the initial overs and it was the IPL sensation RP Singh who got the first breakthrough by claiming Luke right in his very first over.
However, it was the partnership between KP and Bopara, that turned it around for England. The partnership collected some quick runs and England were looking like projecting around 180 on the board. However India came back strongly thanks to some good bowling by Jadeja. India were right on track as Harbhajan claimed back to back wickets in his last over. England got to 153, thanks to ten wides bowled by Bhajji, who still had 3 wickets for 30 runs.
England were hoping that they could have defended the small total against the champions who boast of a talented and a very strong batting line up. India started slowly and lost Rohit Sharma early. England screwed up Indian batsman with a consistent short pitch stuff. Soon after Rohit, Raina fell to another short pitch delivery from the fiery Sidebottom. Dhoni made a strange decision to send Jadeja up the order. Jadeja was not able to capitalise to the opportunity that was given to him, and played very slowly for his 27. This again turned out to be turning point for the match.

The wicket led to a downfall and it was left for Yusuf Pathan and MSD to steer India through. However it was all over in the 20th over and India could only manage 150 runs. The shocking exit of India has stunned Indian Supporters, who were hoping their team to do well after such a good performance in the last year or so. Meanwhile, MSD has taken the defeat as a joint responsibility of the team and has promised to come back with a bang in the next World Cup.

Shiney Lacklustured...

With a rusty American look and jovial face, Shiney Ahuja has always been one of my favourite actors. I have been a witness to his movies since the release of Hazaron Khwahishe Aisee, in which he delivered a performance that were capable enough to give shivers to even the top notches of Indian Film Industry. Later on in his carrier, movies like Gangster, Wo Lamhe and Zindagi Rocks further strengthened his position as an Actor with a difference. All of a sudden, this whole Rape Incident has really given the actor's Image a shatter. If he is found guilty of this, I think the act is not only shameful but will also turnout as a career devastating incident.

Although the actor has denied that he forced the maid for anything and has told the police officials that all of this happened with consent. Whatever turns out in the end, the bottom line is that the incident has certainly shaken the film industry and has done irreparable damage to the rising star's career.

Windows 7 Beta out, but can be risky warns Microsoft

The recently launched Beta version of Microsoft’s Windows 7 has become an instant hit among computer users. The operating system has received an overwhelming response as soon as its Beta version became available from Microsoft’s website. Microsoft has warned the users that installing the Windows 7 on your personal computers can be a cumbersome task and one can loose some files while doing it. The other reason that makes the operating system vulnerable is the large number of bugs in its beta version. The Beta version is only available for trial till August 2009 and the operating system will be on sale in early 2010.

Therefore users who are using the Beta version will have to find another alternative (XP or Vista) till the official for sale version of Windows 7 is available. Apart from this the beta version is also prone to security attacks and can invite malicious invasions. It has been said that a large number of pirated copies of Windows 7 are also available for download on the Internet. These pirated versions can be doubly dangerous for the users. The Beta version may also come up with unknown issues and therefore it has been advised by Microsoft that the Beta version should be used with extreme care and caution.